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By 2020, Facebook predicts that more people are predicted to have mobile phones than running water or electricity at home. An estimated 3 billion people will gain access to mobile phones by 2020. For these consumers, mobile will be their only way to get online. According to Facebook, more than one in four internet users […]

For years retailers have leveraged coupons to drive consumer behavior and increase overall sales. And coupons are not going away; they have successfully transitioned to digital platforms. You will notice that retailers are using online coupons to drive website visits, help to promote specific seasonal products, reinforce the brand loyalty, and when integrated with online

Cloud computing continues to reshape the business technology landscape. The cloud landscape has changed significantly in 2019, with new alliances, high-powered new infrastructure, and even more open source innovation. In 2019 major acquisitions took place, (IBM completed its acquisition of Red Hat, and VMware reabsorbed Pivotal) and surprising new alliances (Oracle partnered with Microsoft on

The objective of the sales plan is to execute the marketing plan. The sales plan must begin with the revenue and strategic objectives of the marketing plan. You should identify your accounts as: “cash cows”, “rising stars”, and “question marks”. The cash cow is generally the single most effective way to maximize your short-term revenue

“The Richest Man in Babylon” is a timeless classic in personal finance literature written by George S. Clason. Set in ancient Babylon, it imparts financial wisdom through a series of parables and stories. The book revolves around the core principles of money management and wealth accumulation. The first principle emphasizes the importance of living below