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Meet Sebastian Pistritto
Sebastian Pistritto, chief marketing officer with over 30 years of multichannel marketing communication, business development and technical Product Management experience at both a Vice President and a Director role.
Pistritto provides thought leadership on digital and multichannel marketing programs. Experience in such industries as technology, health care, retail, automotive, financial, software and consumer electronics.
Practical Guide To Account-Based Marketing
Learn the key to Closing More Sales in Less Time.
Discover the selling strategies that will help you to increase your sales and build stronger relationships with your customers.
The Latte Factor Class – all new!
Presenting:
Artificial Intelligence
is Revolutionizing business
and B2B Marketing
Artificial intelligence (AI) is transforming B2B marketing by improving both effectiveness and efficiency. With its ability to process vast amounts of data, AI enables marketers to deliver more personalized campaigns, streamline processes, and achieve better results with fewer resources.
One of AI’s greatest contributions to B2B marketing is personalization at scale. AI tools analyze data to create tailored content and targeted campaigns for specific accounts, ensuring relevance and boosting engagement. Predictive analytics further enhances targeting by identifying high-value leads and prioritizing outreach efforts.
Lead generation and qualification have also been streamlined. AI-powered chatbots engage prospects in real-time, answering inquiries and collecting data.
Simultaneously, machine learning models score leads based on their likelihood to convert, allowing sales teams to focus on the most promising opportunities
Get Your First Chapters For Free
Account-Based-Marketing has gained significant prominence in the Business-to-Business. In this book I provide you with the different ways to leverage Account-Based Marketing across your organization.
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